The Effect Of Online Advertising On Consumer Purchasing...

The Effect of Online Advertising On Consumer Purchasing Decision Research Methodology Submitted by: Farah Aboul-Atta Student registration number: 28-3290 Tutorial Group: â€Å"9† Supervised By: Dr. Raghda El-Ebrashi Ms. â€Å"Soha Ahmed ElSayed 12th of November 2014 ï ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼ Table of Contents 1. 2. Introduction: ........................................................................................................3 Literature Review: ...............................................................................................5 2.1. Online Advertising:......................................................................................5 2.1.1. Online Advertising Definitions: ..............................................................5 2.1.2. The Advantage of online advertising: ....................................................6 2.1.3. The disadvantage of online advertising: ................................................7 2.1.4. Consumers’ preference between online and traditional advertising: .7 2.2. Consumer Purchasing Decision ..................................................................9 2.2.1. Definition of Consumer Purchasing Decision........................................9 2.2.2. Consumer purchasing decision and its process: .................................10 2.2.3. Consumer Purchase Intention: .............................................................13 2.2.4. Types of internal consumer behaviors:................................................14 2.2.5. Types ofShow MoreRelatedOnline Advertising As An Advertising Medium Essay1398 Words   |  6 Pagesinformation technology has enhanced the importance of online advertising. The importance of the Internet as an advertising medium has generated a lot of attention in recent years. With the growth of internet usage from few years, increase the trend of shopping online (James et al, 2016). 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