Marketing Mix for U.S.A car market Chery Cars China Essay - 8

Marketing Mix for U.S.A car market Chery Cars China - Essay Example The study outlines the various approaches that can be incorporated in the marketing mix strategy so that the company can gain maximum profit from the international markets. The marketing mix is a very effective tool that helps the company to set the plans to promote its product into global markets. This study helps to highlight the different aspects of the marketing mix strategy and even comprise of certain recommendations that would facilitate the operations of Chery in the USA market. Chery automobile was founded in the year 1997 and it has rapidly grown into one of the biggest car makers in China. The company currently manufactures 15 models of minivans, commercial vehicles and the passenger cars. Its product line even includes the V5 crossover and A5 sedan. The company sells the products under the brand names of Tiggo, Chery and Eastar. The statistical report about the company states that the company sells approximately 800,000 vehicles in a year. The culture of the USA market is such that it provides opportunities for many car makers. The consumer market of USA is very brand conscious and possessing a car is one of their basic needs. In this market cars are often regarded as a status symbol. This eventually leads for more of scope for car manufacturers to expand their operations in the USA market (Abell, 2010, p. 43). The marketing mix is defined as a set of actions or tactics that the company undertakes so as to promote its product or brand in a desired market. The marketing mix is described by the 4Ps which comprises of Product, Price, Place and Promotion. However there exist other 3Ps also such as People, Process and Physical Evidence (Steers, 2006, pp. 77-78). There are two kinds of marketing environment – micro and macro. The micro marketing environment comprises of all the factors that are related to the company and have a direct impact of the company’s ability to serve its customers, such as suppliers, marketing intermediaries,

Homework assignment Example | Topics and Well Written Essays - 250 words - 3

Homework - Assignment Example Indeed, they are paying a price for it. This hallucinationation about has seen a boom in market manipulation such as the â€Å"$33 billion a year diet industry, the $20 billion a year cosmetics industry, the $300 million cosmetic surgery industry for instance.† Thus, a critical analysis of the excerpt by wolf shows that the contemporary woman is trapped in the myth of beauty. Their life is centred on material beauty that is used to define new role in society. The modern women believe that beauty and sexuality are complementary to each other. This point is important because women tend to view themselves from another dimension apart from their natural physique. The modern women are more concerned about their appearance in the eyes of the other people who see them. Women think that if they look attractive especially to men, they are in a position to assert their power since they will be in a position to the best men envied by many people. Personally, I think the constant denial by women to accept themselves as they are is a source of weakness as they tend to believe that they are inferior if they are not beautiful. Women find themselves in a trap due to the fact that they want to create the world of their own that is centred on the notion of beauty. Unlike the patriarchal system where women were stereotyped to domestic roles, it can be seen that their desire to look beautiful is a source of imprisonment since they are finding the emerging cosmetic industry irresistible. A lot of women spend a fortune on cosmetics in order to beautify themselves. To a certain extent, this shows that women are not confident in themselves since they are driven by the desire to impress people around them and they use beauty as a weapon to achieve this

Ken Yeang | Architect Case Study

Ken Yeang | Architect Case Study Introduction Most of today many architect had design many green building because the design of the built environment on human health with to reduce to the overall impact and the environment have an efficiently using energy, water and other resources. After that, it also reducing waste, pollution and environmental degradation and the last is protecting occupant health and improving employee productivity. Green building practices aim to reduce the environmental impact of building. The first rule is that the greenest building is the building that doesn’t get build, the second rule is that every building should be as small as possible and the last rule is not to contribute to sprawl, even if the most energy efficient, environmentally sound methods are used in the design and construction. Figure 1.1 Dr. Ken Yeang Ken Yeang is a famous green architect. He is a Malaysian architect, born in 1948. He also is an ecologist and author known for his signature ecological green architecture and masterplans, differentiated by an environmentally authentic ecology-based approach. According to the book â€Å"A Manual For Ecological Design† that had been written by Dr. Ken Yeang had said that his aim is to produce or design and maintain ecosystems like structures design of the buildings and the systems with integrate benignly and natural environment but in the relation to global biosphere process, he had built the building with a form and systems function with sensitivity to the locality’s ecology, and contribute positively to biodiversity. The goal is using a low ecological consequence to built it, structures and systems to low consumers of non-renewable resources. After that, the design is to facilitate disassembly, recycling and can be reintegrated back to the natural environment. His philo sophy is regionalists do not see themselves as looking for a specific national identity but merely building a passive design shelter in response to the local climate. Background Figure 2.1 Menara Meseniaga in Subang Jaya The headquarters IBM in Subang Jaya near the Kuala Lumpur, there have a green building that is Menara Mesiniaga. Menara Mesiniaga had been completed build in 1992 and the first conceived was in 1989 by Dr. Ken Yeang.Dr. Ken Yeang and T.R Hamzah had designed a building which have a high tech corporate showcase for highly visible and technology industry. Dr. Ken Yeang had designed this building, Menara Mesiniaga as an example of his design of the green building and using his principles and his knowledge of bioclimatic skcraper. The building, Menara Mesiniaga is an analogy for analysis and synthesis, Menara Mesiniaga also is an environmental filter’s building. Menara Mesiniaga had been builder with a basis Malaysian building and it evolution to a modern style building by using his principle. It is Ken Yeang’s vision of the tropical garden city and it uncovers the relationship of building, landscape and climate. The main idea and concepts for this building is using the sky gardens that serve as villages, spiralling vertical landscape, recessed and shaded windows on the east and west, curtain wall glazing on the north and south, single core service on hot side-east, naturally ventilated and sunlit toilets, stair ways and lift lobbies and spiral balconies on the exterior walls with full height sliding doors to interior offices. Menara Mesiniaga is a modern architecture and modern architecture has few characteristic. The characteristic of the modern style is the design using a visual emphasis on the vertical and horizontal line and especially in International Style modernism. After that, they also using a industrially to produce material like glass, stainless steel and so on. They also using the material with natural material and to be seen rather than concealed or altered to represent something to the design. The design has a visual expression of the structure like they had design the building by hiding the structure element. After that, they also clarity and simplicity of the forms and elimination when they built the building. Analysis In Malaysia, the characteristic of the architectural had been combines the vernacular with the experimental and modernist, but in general is mostly contemporary design and in local architecture, Menara Mesiniaga also is one of the contemporary buildings. During the post war period, European influence was followed by a Malaysian period, and the characteristic of the high rise buildings with high plot ratios. High tech building is the most recent and significant in Malaysia. Ken Yeang designed Menara Mesiniaga as an example of his bioclimatic skyscraper practices and principles. Climatically Malaysia is a hot and humid country and the Kuala Lumpur is about 3 degrees North of the equator. Rainfall is is heavier along the East coast than the West coast. West coast and consequently, so is most of the population. The country has no distinct winter or summer. Figure 3.1 Menara Mesiniaga Materials and technology The materials that had been use for the structural system of Menara Mesiniaga are reinforced concrete, with a steel structure used for the mezzanine and balconies. The function of using reinforced concrete is because the reinforcing schemes are generally designed to resist tensile stresses in particular regions o the concrete that might cause unacceptable cracking or structural failure. The foundation is using the bore concrete piles and the principal structural members are reinforced concrete and a structural frame uses steel outriggers. The infill is using the brickwork for internal fire protected areas. After that, the glazed panels for the external fire cladding and gypsum board for internal partitioning. The imported aluminum composite panels for cladding with local spraytile finish to other masory areas. The floor was imported granite in the lobby with homogeneous local tiles for the poolside, toilet and roof terraces and the imported carpet and tiles for the office areas and l ift lobbies. Besides that, the ceiling also had imported the mineral fibre board for office areas and lift lobbies and the fibrous plaster and gypsum board for ground floor reception, auditorium and exhibition space. The roofing had imported metal deck roofing for the sky gymnasium and the local tiles on a reinforced concrete slab on the roof terraces and also painted mild steel outrigger for the roof structure and mezzanine. 3.2 principles of bioclimatic design Α. Improvement or regulation of environmental conditions (microclimate improvement) The improvement and adjustment of environmental conditions occurring on the construction of the building is succeeded with the overall strategic planning of the building in order to make the best use of the sun, the prevailing winds, the ambient temperature and humidity. B. Exploitation of solar energy The exploitation of solar energy is achieved by the proper design of the building envelope (to maximize the absorption of solar energy during winter and minimize it during summer), the proper orientation of spaces and especially of openings (the southern orientation is the most appropriate), the proper sizing of the openings, a layout of the interior spaces based on thermal requirements and the adoption of the appropriate passive applications that collect sunlight and can be considered as natural heating systems. C. Thermal protection of buildings and protection through shading The thermal protection of a building is mainly achieved by the appropriate design of the openings to prevent the escape of heat, the proper insulation of the building envelope and the proper arrangement of internal spaces (rooms used more frequently are placed in the south to avoid the cold north). With the protection of shading the major goal is to protect the building from overheating during summer with by strategically placing internal or external, vertical and horizontal blinds. D. Systems and passive cooling techniques It refers to the building’s microclimate control, its shading and to the minimization of thermal loads during the warm summer months through openings and the shading of opaque envelope components. E. Natural lighting Natural lighting refers to the exploitation of direct and indirect light in order to ensure adequate comfort conditions, even light distribution in the interior during all seasons depending on the building type. F. Acoustic protection The acoustic protection of a building is achieved through the proper planning building orientation in order for the building to be protected from noise (constant or arbitrary). Bioclimatic design strategies are effective for â€Å"envelope dominated† structures, to provide a large portion if not all of the energy required to maintain comfort conditions. The â€Å"internal load dominated† buildings is like the commercial kitchens, hospitals, windowless stores and offices. The lights, heat of occupancy and equipment are the experience high internal gains imposed. After that, the external climatic conditions complex influence on achieving comfort and low energy utilization. The available day lighting benefit to all the buildings can relate heating and cooling impacts and means of control are essential. The resources of bioclimatic design are the natural flows of energy in and round a building and it created by the interaction of sun, wind, preciption, vegetation, temperature and humidity in the air and in the ground. In some instances, this ambient energy is useful immediately or stored for later use and in other case. Ken Yeang was designed Menara Mesiniaga with some objectives: the building has a good view has a green area and had created a sky garden receiving the natural sunlight to decrease using the light good control of air movement and the fresh air interaction with shadow, nature and sunlight using the function of bio climitic surrounding had been designed with less noise and distraction have a good cooling and heating and also good adjustable temperature relaxation of the provision at interior and exterior area 3.3 COMPARE AND CONTRAST One of the famous green building that is London’s Gherkin Tower and the building was designed by Norman Foster. The plants that plating at the London’s Gherkin Tower mostly is a mixture of grasses and lichens and also are expexted to envelope the facade and grow out of the panel. After that, the function of the panel is soaking up of the water and through its specialized membranes and make sure that the plants have absorb enough of water and growth up nicely. They have many type of the panel like they are using recycling materials, reduce water consumption and make sure that didn’t wasted in the interior space they have a reduction of toxicity and using the sunlight to increase the internal day lighting and thermal insulation, for the entire building have a energy generation. The design of the planting is very different with the London’s Gherkin Tower if the building compare with Menara Mesiniaga. The design of the Menara Mesiniaga is not using the techniq ue of soaking to the building, it only plant it at outside of building. The design of the building is use the natural ventilation to reduce energy consumption and the building has a smart control system and low faà §ade heat gain.

Job Searching in the 21st Century Myths and Realities no. 14 Essay

Job Searching in the 21st Century Myths and Realities "Find your dream job online!" "Electronic job search revolution!" Of all the hype surrounding the Internet, one of the biggest claims may be how information technology is changing the way people look for jobs. A huge number of electronic job resources are available: resume posting sites, job vacancy databases, employer websites, discussion boards and newsgroups, industry salary and information sites, and general career information sites. The Internet gives job seekers access to vast amounts of information about vacancies and employers, 24-hour availability, broader geographic reach, networking, career development advice, and simplified resume distribution (Dikel 2001). For recruiters and employers, the Internet can speed up the hiring process, provide a large pool of applicants, and reduce advertising and other costs (Pearce and Tuten 2001). But how effective is online job searching? Are traditional methods now a waste of time? Like everything else in cyberspace, online job hunting i s constantly changing. For example, a 1999 Fortune magazine cover announced "I got my job online-and soon so will you" (Useem 1999). Now a 2001 article advises: "Enjoy being unemployed? Keep job hunting online" (Fisher 2001). And measuring any kind of Internet use is a perilous process--a variety of conflicting statistics can be found. This publication investigates some myths and realities of job searching in the 21st century. Out with the Old? Are job seekers flocking to online search methods? Approximately 100,000 sites offer resume posting and classified ad services; estimates of the number of resumes on the Web range from 2.5 million (Pearce and Tuten 2001) to 20 million (Corsini ... ...e." December 13, 2000. http://cyberatlas.internet.com/markets/professional/article/0,,5971_534601,00.html Kuhn, P., and Skuterud, M. "Job Search Methods: Internet versus Traditional." Monthly Labor Review 123, no. 10 (October 2000): 3-11. Li, C.; Charron, C.; and Dash, A.. "The Career Networks." Cambridge, MA: Forrester Research, 2000. http://www.forrester.com "Net Playing Role in Job Searches." May 15, 1999. http://cyberatlas.internet.com/markets/professional/article/0,,5971_153281,00.html Pearce, C. G., and Tuten, T. L "Internet Recruiting in the Banking Industry." Business Communication Quarterly 64, no. 1 (March 2001): 9-18. Useem, J. "For Sale Online: You." Fortune 140, no. 1 (July 5, 1999): 66-78. "Web Expands Role in Corporate Recruiting." March 29, 2000. http://cyberatlas.internet.com/markets/professional/article/0,,5971_330331,00.html

Business Environment Essay

Introduction Analyze the relevant factors in the business environment of this company. If you don’t find information in the article on some of the facets of the business environment, feel free to speculate or to use other sources. For each trend, explain if it represents an opportunity or a threat. Business environment comprises of external and internal factors that influence the performance of the company. The case of Ahava reveals that its performance, successes and challenges faced by the company can be traced to the nature of environment, both internal and external, where the company operates. To start with the internal environment, it is apparent that the company’s success is mainly because of the internal forces or factors. The first internal factor is the good organizational or corporate culture as evidenced by high entrepreneurial spirit of the founders. It is because of this spirit that the company was founded. The case shows that Ahava was founded when Ziva Gilad and other partners noticed female tourists bottling mud to take home and opted to start a business of selling the same mud but in processed form to tourists (Lev-Ram, 2009). Organizational or corporate factor is a source of opportunity to the business. Other internal factors include proper management, and innovation and invention. All these factors offer opportunity to the company. Apart from the internal environment, there are many external factors that influence the performance of the company. The first external factor is the political factors. The case reveals that the company is under the threat of political forces such as Israeli-Palestinian conflict. The case reveals that most of the countries in Europe have even started sanctioning the products from the Israel. Another external factor that influences the performance of the Ahava is the ready market. The case reveals that the cosmetic products produced by the company have huge ready market, both locally and internationally. This is evidence by the assertion made by Iva Litovsky that â€Å"Thousands of tourists come to the Dead Sea for the spas and the treatments† (Lev-Ram, 2009). This is an opportunity to the company. Another external factor constituting the external environment that influences the performance of the Ahava Company is the minimal competition. The case reveals that Ahava has competitive advantage over its competitors in many respects such as acquisition of raw materials, advertising and even the sales stalls. Explain the strategy of the firm, in terms of targeting and positioning. The case reveals that the company has good targeting and positioning strategy. Right from the time it was founded, the case reveals that the company has been having good targeting strategy. In fact what compel the founders to venture into the business is the ready market provided by thousands of tourists who come to the Dead Sea for the spas and the treatments (Lev-Ram, 2009).   The case also reveals that the company is uniquely positioned to capitalize on the area’s natural resources and translate them into an export product. Explain how the targeting and positioning for this firm’s products are reflected in the marketing mix. Marketing mix is summarized by 4 ps. The 4Ps are represented by product, place, price and promotion. The targeting and positioning are reflected by two Ps of the marketing mix, the place and promotion. Concerning the place, the case reveals that the company was positioned in a place where the market is high. Dead Sea is the most suitable place through which the company could sell its products because thousands of tourists could come for the spas and the treatments (Lev-Ram, 2009). In addition, the company is expanding its place to international level. The case shows that the company has expanded its market to America and Europe. As far as promotion is concerned, the case reveals that the company has put in place many measures to market its products both locally and internationally. This is evidenced by the fact that since 2000s, the Ahava started to pour the necessary resources into marketing, advertising and branding abroad (Lev-Ram, 2009). References Lev-Ram, M. (2009). Turning Dead Sea mud into money; Transcending politics and ecology, an Israeli cosmetics firm goes global.   CNN. Last Updated: December 10, 2009: 9:51 AM ET

Rustico and Alibech Storyby Giovanni Boccaccio

Rustico and Alibech by Giovanni Boccaccio Giovanni Boccaccio The exact details of his birth are uncertain. A number of sources state that he was born in  Paris, but others denounce this as romanticism by the earliest biographers. In this case his birthplace was possibly in  Tuscany, perhaps in  Certaldo, the town of his father. He was the son of a  Florentine  merchant and an unknown woman, and almost certainly born illegitimate. Boccaccio grew up in Florence.His father was working for the  Compagnia dei Bardi  and in the 1320s married Margherita dei Mardoli, of an illustrious family. It is believed Boccaccio was tutored by Giovanni Mazzuoli and received from him an early introduction to the works of  Dante. In 1326 Boccaccio moved to  Naples  with the family when his father was appointed to head the Neapolitan branch of his bank. Boccaccio was apprenticed to the bank, but it was a trade for which he had no affinity. He eventually persuaded his father to let him s tudy law at the  Studium  in the city.For the next six years Boccaccio studied  canon law there. From there he pursued his interest in scientific and literary studies. His father introduced him to the Neapolitan nobility and the French-influenced court of  Robert the Wise  in the 1330s. At this time he fell in love with a married daughter of King Robert of Naples (known as  Robert the Wise) and she is immortalized as the character  Ã¢â‚¬Å"Fiammetta†Ã‚  in many of Boccaccio's prose romances, particularly  Il Filocolo  (1338).Boccaccio never married, but had three children. Mario and Giulio were born in the 1330s. In the 1340s, Violente was born in Ravenna, where Boccaccio was a guest of  Ostasio I da Polenta  from about 1345 through 1346. The Italian writer Giovanni Boccaccio lived through the plague as it ravaged the city of Florence in 1348. The experience inspired him to write The Decameron, a story of seven men and three women who escape the disease by fleeing to a villa outside the city. In his introduction to the

The Story of Philemon and Baucis

The Story of Philemon and Baucis According to ancient Roman mythology and Ovids Metamorphoses (8.631, 8.720.), Philemon and Baucis had lived out their long lives nobly, but in poverty. Jupiter, the Roman king of the gods, had heard of the virtuous couple, but based on all his previous experiences with humans, he had serious doubts as to their goodness. Jupiter was about to destroy mankind  but was willing to give it one final chance before starting over again. So, in the company of his son Mercury, the wing-footed messenger god, Jupiter went about, disguised as a worn and weary traveler, from house to house among the neighbors of Philemon and Baucis. As Jupiter feared and expected, the neighbors turned him and Mercury away rudely. Then the two gods went to the last house, the cottage of Philemon and Baucis, where the couple had lived all their long married lives. Philemon and Baucis were pleased to have visitors  and insisted that their guests rest before their little hearth fire. They even lugged in more of their precious firewood to make a greater blaze. Unasked, Philemon and Baucis then served their presumably starving guests, fresh fruits, olives, eggs, and wine. Soon the old couple noticed that no matter how often they poured from it, the wine pitcher was never empty. They began to suspect that their guests might be more than mere mortals. Just in case, Philemon and Baucis decided to provide the closest they could come to a meal that was fit for a god. They would slaughter their only goose in their guests honor. Unfortunately, the legs of the goose were faster than those of Philemon or Baucis. Even though the humans were not as fast, they were smarter, and so they cornered the goose inside the cottage, where they were just about to catch it.... At the last moment, the goose sought the shelter of the divine guests. To save the life of the goose, Jupiter and Mercury revealed themselves and immediately expressed their pleasure in meeting an honorable human pair. The gods took the pair to a mountain from which they could see the punishment their neighbors had suffered a devastating flood. Asked what divine favor they wanted, the couple said that they wished to become temple priests and die together. Their wish was granted and when they died they were turned into intertwining trees. What Is the Moral of the Story? Treat everyone well because you never know when youll find yourself in the presence of a god.

Signal generators also know as function generator or test oscillator The WritePass Journal

Signal generators also know as function generator or test oscillator ABSTRACT Signal generators also know as function generator or test oscillator ABSTRACTINTRODUCTION ­SIGNAL GENERATOR (Outline and types)ARBITRARY WAVEFORM GENERATORFUNCTION SIGNAL GENERATORDESIGN OF SIGNAL GENERATORSOPERATING PRINCIPLES OF SIGNAL GENERATORFUNCTIONS AND APPLICATIONSVERIFICATIONCHARACTERIZATIONSTRESS AND MARGING TESTINGCONCLUSIONREFERENCESRelated ABSTRACT Signal generators also know as function generator or test oscillator, have come to be more popular and most used testing device for the engineers especially and also for the medical sector. Signal generator delivers an accurate calibrated range. It provides a signal that can be adjusted according to the frequency, output voltage, impendence, waveform and modulation. It has been in existence and they are used in so many ways before time till present. An American inventor Nikola Tesla has conveyed electricity from one location to another in the form of signal and uses the same frequency. This report talks about the overview of a signal generator, how they do function using their applications and also describe to us their operating principles using the direct digital synthesis DDS, their types and designs. The Next page gives you a brief introduction about the early days of signal generator and how they are been used in those days. INTRODUCTION Before the Initiation of this device called signal generator which is around 1906 to 1920 are regarded to be the early days of radio, the only way for testing of new apparatus or electronic instrument was to use another similar device to create the signal, which was the case of new tools and modulation format in radio. During that time, this basic method of testing worked excellently with minimum percentage errors, but problem arises when there is a circumstance whereby they might be diverse devices under test. To solve this problem, there must be need for so many reference devices. One radio’s was picked which was used as a performance parameter and was measured which was now used as the standard or â€Å"golden radio† as it has been called. Even if they are expensive,   a regular change in their functioning features either during a short time as a result of warming up or during a long time as an effect of continued use, and for this reason their will be reduction in their accuracy. The need for signal generator that can effectively used to test devices as the field of engineers must be to reduce this flow. However, we are going to explain the device â€Å"signal generator† in this report and also we will discuss about the operating principles, and also the things I have already mention in the abstract area. In this next page, we will be looking at the overview of this device signal generator.  ­SIGNAL GENERATOR (Outline and types) A signal generator also called a function generator or a text signal generator is an electronic device designed to perform a variety of operations which includes band pass filter characteristics, the response of amplifiers to frequency or fault tracing in many electronic equipment and circuits. â€Å"Signal generator is a tool widely used in fields such as industrial electronic instrumentation, medicine, production, communication and research†, (Alloca and Stuart, 1983). A signal generator is the stimulus source that pairs with an acquisition instrument to create the two elements of a complete measurement solution. In its various configurations, signal generator can provide stimulus signals in the form of analog waveforms, digital data patterns, modulation, noise and it may add known, repeatable amount and types of error (distortion) to the signal it delivers. Signal generator can produce the most types of waveforms or signal which are square waves, sine waves and triangular waves over a wide range of frequency. Coombs, (1972) declares that the frequency range of a signal generator maybe less than 1Hzto at least 1MHz. Some other type of signal generators, have the ability to produce pulse, trapezoid and ramp waveforms including the ones mention above. Therefore, there are many types of signal generator designed to a variety of uses which has much possible application meaning that one particular type of signal generator may not be suitable for all pur poses. Here are the two main type of signal generator Arbitrary waveform generator Function signal generator Below is a picture example of a typical function generator: ARBITRARY WAVEFORM GENERATOR Arbitrary waveform generators (AWG) are complicated playback system that delivers waveforms based on stored digital data that describes the regularly changing voltage levels of an AC signal. The arbitrary waveform generator can produce any kind of waveform you can think of. You can use many methods to create the needed output (from mathematical formulae to drawing the waveform). FUNCTION SIGNAL GENERATOR Function generators are more simple compare to arbitrary waveform generator. They generate simple signal in wave form and this signals are been produce by a circuit which creates the repeating wave which is usually a sine wave. They are most often use in process of designing or repair simples electronics. DESIGN OF SIGNAL GENERATORS Before the modern waveform generators were initiated, analog was the mode of operation. In some industries, analog refers both to the circuit technique used to generate signals and to the signal themselves. Functionality, economic feasible, and types of waveform needed have really change the design of signal generator in period of times, although the traditional analog signal generators still exist till date. The analog is a means to represent a material measure, for instance an indicator on a current meter (regulator), by a quantity whose measurement is known. Such measurements, do not really give the accurate result of a particular tool or device under test, as they are prone to having drifts in their working parts. Most modern signal generators are based on the digital technologies such as the modern function generators which uses a technology known as Direct Digital Synthesis (DDS) which are able to provide a wide range of signal or waveform. The DDS device are more like to generate analog signals via creating a digital output signal that is continuously pulsed by a clock signal and at last translating the digital signal to form an analog signal. Below is the experimental diagram of this process. The Method above, illustrate that the input is supplied into the 8bit counter which evaluate the input with an analog, (Q5 to Q0). The matching analog now is been verified with an already stored address which is the ROM (Read Only Memory) 256 x 8. As the counter cycles through the 256 different addresses, which the ROM has for each analog, the ROM counter now picks out a digital value corresponding to that address which sequentially represents the input. This information is then processed and outputs the 256 data points to the DAC (Digital to Analog Converter) which is the 8bit converter. The analog signal obtain is then shown as a waveform. An example of a generator that uses this method illustrated above is the 20MHz sweep function generator from BK Precision (model 4040DDS) image is shown below. According to BK Precision (2010), this sweep generator is a full featured DDS generator, the unit generate superb quality waveforms with a high signal precision and stability and it provides sine and square wave outputs over the frequency range from 0.1Hz to 20 MHz in one extended range. Most of the DDS generator today are dedicated instrument, simple and comfortable, and are at low cost from a few tens of dollars to tens of thousand of dollars. In the next section, we are going to look at how this device operates. OPERATING PRINCIPLES OF SIGNAL GENERATOR In this 21st century, most of the modern function generators use Direct Digital Synthesis (DDS) technology to generate output wave forms. BK Precision sweep function generator (model 4040DDS) happens to be among one of this generators. This section describes how DDS technology works. There are two fundamental ideas of DDS technology which includes: Producing an arbitrary waveform that can be in various waveforms or not assigned a particular value from a periodic ramp signals. Producing a digital ramp. First, consider producing wave function that can be in various waveforms or not assigned a particular value from a periodic ramp signal. To make this explanation more simple and understandable, imagine the ramp period (t) is greater than or equal to 0s (t ≠¥ 0), then lets call the recurring ramp function R(t) as shown in the diagram below. This ramp function R(t) as shown in figure 1 differs linearly or oscillate between 0 and 1 with period T. Now, suppose their is a new function F(t) that is defined on the interval 0≠¤ t ≠¥1, in mathematical terminology, the domain of the function which is the values assigned to the independent variables of F(t) is the half-closed interval. Imagine to construct another wave function of period T which is similar to R(t) with the shape of F(t) and assuming again that the period is 4s using the diagram shown in figure 4, we will notice that as the time increases from t0 to t4, which is equal to one period, there is a sequence which implies that their will be a gradual rise in the function until t4, therefore calculating the corresponding value of each time and removing the integer part of it. For instance, tn=  Ã¢â‚¬â€œ . The calculation for t0 to t8 is shown in the table below using the figure 4 diagram. The illustration shows that there is a rise in the time value, in the sense that when one period is reach, it will start over again until another period is reached. This is how it works continuously for the defined time interval. This means that it resets after each successive cycle. On the other hand, the resetting of the time interval is carried out by a phase accumulator which is the first time interval that is the t1 = frequency. In the above example, the waveform that was created has a frequency of 0.25Hz and a phase angle of 90  that means the frequency is x360 As BK precision (2010) guild book instruct that to produce a digital ramp, as an alternative of increasing the time intervals by 1s, let the increment be in terms of ÃŽ ±, the phase angle, by the digital clock and for an N-bit counter, it will count from 0 to 2N – 1, then reset to 0 again. For example, let the value of be N = 4, which will be (24), therefore the counter result is 16 bits. When a signal is received, it will only match up to one of the bits frequencies and the waveform of that frequency will be generated. Lastly, the generated waveform might be displayed as a square or triangular signal using the control buttons on the device. This is made possible by including an operating amplifier (op-amp) in the circuit. Assume the received input signal was a sine wave, it can be converted to a square waveform; an op-amp acts as a comparator that gives and output signal of â€Å"1† only when the amplitude of the sine wave is greater than 0 and a â€Å"-1† when the amplitude is less than 0. According to Floyd (2009), this change was essential because digital data processing and transmission can be more effective and dependable than analog data and it’s of advantage when data storage is needed. FUNCTIONS AND APPLICATIONS Signal generators have hundreds of different applications and function that are suited for variety of use in many fields but in electronics measurement context, they fall into three basic types: Verifications Characterization Stress and margin testing VERIFICATION In the world of electronic and technologies, wireless equipment designers that are building new transmitter and receiver hardware must stimulate baseband I and Q signals (with or without impairments), to verify some wireless standards, a high performance arbitrary waveform generators can provide the needed low-distortion, high-resolution signals at rates up to 1GB/secs. CHARACTERIZATION This is a state whereby the newly developed digital to Analog converter (DAC) and the Analog to digital converters (ADC) must be systematically tested to determine their limits of undeviating, distortion and so on. STRESS AND MARGING TESTING Advanced signal generators, save the engineers hours of calculation by providing efficient built- in jitter editing and generation tools because engineers that works with the serial data stream architectures; commonly used in digital communications buses and disk drive amplifiers, need to stress their devices with impairment especially jitter and timing violations so engineers must characterize their emerging designs to ensure that the new hardware meets design specifications across the full range of operation and more. However, using this device, much difficulty in electronics and also field like the medicine can now be resolute easily.   To design an assorted signal and a high speed low filter data, an arbitrary waveform generator can be used. They are specifically design for it. Radio frequency signals are used to achieve tests on radio transmitters and receivers. (Theraja and Thereja, 1959)   Signal generators that are connected to oscilloscopes can be use in testing faults in electronic equipment and devices. In telecommunications today phones functions using signals, for example: the process, transmit and receive data. Devices for example: digital X-ray appliances, brain mapping system and advanced cardiology uses signal in most medical field today. CONCLUSION The modern DDS generators have some advantages and disadvantages of it depict that they help in solving solutions in various fields. Describing about the advantages of DDS, you discover that their frequency is tuneable with sub-Hertz resolution; their phase angle is digitally adjustable, as long as the clock is stable, they don’t go with the flow due to temperature changes or aging of components, addition of arbitrary waveform generator is not theoretically difficult and lastly they have simple design and low parts count which help to keep cost down. However, describing the disadvantages of this machine has to do with the negative aspect which is their output frequency is ≠¤  ½ the clock frequency, their amplitude is also fixed that is; they need external circuitry to change, sine wave is sampled and not spectrally pure; distortion is present at that moment. But this disadvantages, does not cost more harm the technology is still the best and with more careful design in future, these advantages can me minimized. REFERENCES Floyd, L. (1977) Digital Fundamentals. 10th Edn. Upper Saddle River, New Jersey: Pearson Education Ifeachor, E. and Jervis, B. (2002) Digital Signal Processing. A Practical Approach. 2nd Edn. Harlow, England: Pearson Education Hill, A. (2010) What is signal generator? Available at: wisegeek.com/what-is-a-signal-generator.htm (Accessed 15 March 2011.) Nashedky, B. (1996) Electronic Devices and Circuit Theory. 6th Edn. Englewood Cliffs, New Jersey: Prentice-Hall. Peterson, D. and BK Precision (2010) Function Generator and Arbitrary Waveform Generators Guidebook. Available at: bkprecision.com/support/downloads/guides/Function_and_Arbitrary_Waveform_Generator_Guidebook/BK-Function-Generator-and-AWG-Guidebook.pdf. (Accessed: 25 March 2011) Alloca, J. and Stuart, A. (1983) Electronic Instrumentation. Reston, Virginia: Prentice-Hall. Crecratf, D. et al (1990) Analogue and Digital Electronics. Great Britain: The Open University Referencec.com (2010) Signal generators. Available at: reference.com/browse/signal+generator (Accessed: 14 April 2011) Theraja, B. And Theraja, A. (1959) A Textbook of Electrical Technology. 23rd Edn. Reprint 2003. Ram Nagar, New Delhi: S. Chand Company Ltd. Coombs, C. (1972) Handbook of Basic Instrumentation. New York: Mc Graw-Hill Yourdictionary.com (2010) Nikola Tesla Biography. Available at: http://biography.yourdictionary.com/nikola-tesla (Accessed 18 April 2011) Tektronics (2008) Signal generator fundamentals Guidebook. Available at: http://circuitslab.case.edu/manuals/Signal_Generator_Fundamentals-_Tektronix.pdf (Accessed 20 April 2011) ZTech Instruments (2010) Waveform Generator Fundamentals. Available at: ztecinstruments.com//applications/waveform-generator-fundamentals.php (Accessed: 6 April 2011)

Caring Is the Fundamental of Nursing

Discuss About the Caring Is the Fundamental of Nursing? In the provision of healthcare services, nursing care involves the passionate and esteemed caring for patients by the registered nurses or other caregivers. The nursing care may be patient-centered care or the centered family care. The nursing profession gets purely focused on the therapeutic interactions between the patient and the nurses. The nursing care acts as a cornerstone practice in the hastening of the patient healing and provision of holistic care. In simpler terms, caring is the central concept amongst the different nursing concepts in the nursing practice  (Edvardsson, Watt, & Pearce, 2017). Caring as a nursing fundamental seems to be inherent to the nursing practice and emerges from the respect and mutual concern for the patient. Caring implies to the intentional actions, and positive attitudes and the inner feelings which help to shape the professional interactions which got founded between the nurse and patient. The Nursing and Midwifery Professional Practice support s the caring fundamental of nursing in the better service provision for patients. In this essay, I shall discuss the three characteristics of the therapeutic nursing and give a brief description of how such skills may get implemented to improve the therapeutic value of nursing care. Such therapeutic components include empathy, warmth and trust, and the self-awareness. Although in the process of building the therapeutic relations between the patient and nurse, the Ethics Code of Conduct dictates the nurses not to be too close emotionally to the patients and should learn to uphold the virtue of detachment. Empathy is an important and crucial nursing attribute in the therapeutic nurse-client relationship in which the patient suffers from a given condition such as dementia or due to old age. Empathy as a concept has got different definitions, but the one that gets commonly used is the one which defines empathy as a conducive environment created by a nurse. The environment makes the patient feel that his/her grievances are understood and accepted for consideration  (Maruca, Diaz, Kuhnly, & Jeffries, 2015). The nurse shows empathy to the patient through demonstrating the virtue of kindness and warmth. Furthermore, empathy encompasses the spirit of sharing and the creation of an internal vacuum to accept a person. Thus, a person feels cared for, not left lonely and feels his/her problems are well understood and gets care. Empathy concept applies in collaboration with compassion for a patient. Hence, the compassionate care is a product of showing humane concern for a patient and reciprocat ing appropriately to his/her needs with humanity in totality, pain relieving and stress management. In most instances, compassion refers to the act of not only understanding one’s problems but also responding and trying to resolve the issues so as to relieve his/her suffering. Nurses should show empathy and compassion to their patients but should try as much as [possible to retain a greater degree of detachment  (Knowles, Hearne, & Smith, 2015). This would facilitate the nurse’s concern on the patients she/he is caring for to become evident while maintaining the emotional separateness. Through the observance of the detachment policy, the nurse would get protected from losing his/her goals for care and tamper with the possibility of burnout. In most cases, caring which occurs empathetically renders a nurse to appear emotionally vulnerable, and result in the consequences of benefiting the patient at a high cost. Therefore, for effective care, nurses should try to balance between the engagement and the detachment. The skill of empathy may get offered through offering p ieces of training and workshops for the registered nurses  (Bridges, et al., 2013). During the training, nurses get taught the importance of empathy in the nursing care practice. Also, nursing students should get taught on empathy skill in one of their semesters while studying for nursing. Nursing practice usually encompasses the deep interpersonal relationships between the nurses and the patients. In most cases, the patients are optimistic that nurses should be more tender and kind in the provision of the nursing care services. Besides, the patients have higher expectations on the expression of warmth by their nurses. Patients feel warmth most when the nurses do it in a nonverbal behavior. Most of the patients prefer the nonverbal behavior of expressing warmth for them  (Yang, Hargreaves, & Bostrom, 2014). Nurses should show affection to the patients they are caring. The warmth would influence the patient’s outcome. The love shown by nurses would make the patients feel cared for, have companionships to counter loneliness and find someone to share their problems with and by default the nurse. Furthermore, the nurses should work hard to develop trust with their clients. Nurses should follow the Australian Registered Nurses Standards of Practice to acquire patie nt’s information and keep it privately and confidentially  (Arnold & Boggs, 2015). When the patients learn their information is not leaked or shared amongst other patients or the nursing staff, they will develop and build trust on their nurse on duty. With trustworthy, the patients would feel free to share their problems with the nurse on duty with expectations of assistance on the way of solving them. Moreover, patients share even their secrets without fear since they have created trustworthy enough amongst the nurses providing nursing care services. Through, the act of believing and being trustworthy, nurses would just acquire adequate information from the patients  (Mirhaghi, Sharafi, Bazzi, & Hasanzadeh, 2017). Using the obtained information, nurses would analyze and make informed decisions regarding the treatment of the patients. Informed decisions would result in better treatment, and health care services provision since the nurses and specialists would be relying their interventions on the first hand and accurate information got from the admitted client. The warmth and trust skills may get implemented for the betterment of the therapeutic relationships through introducing as a core subject for the nursing students while at school and in nursing placements and also when they get registered as nurses would have practiced it a lot  (Dinc & Gastmans, 2013). The nursing stude nts should get informed of the essential attributes warmth and trust skills have towards a better nursing care. This is a process with an objective for self-examination and is quite crucial and critical in developing the nurse-patient therapeutic relationship. The relationship between the nurse and patient out of self-awareness is essential in the therapeutic healing of patients. Understanding oneself is a vital therapeutic tool for both communication and interpersonal relationship between the nursing care provider and the client  (Van der Riet, Rossiter, Kirby, Dluzewska, & Harmon, 2015). The process of understanding oneself or knowing yourself better is quite a difficult task which is time-consuming and stressful. The process does commence with the conscious awareness and the struggle to bring change via the continuous efforts. Self-awareness is a progressive act and requires more conscious efforts. This therapeutic skill requires the nurses to know more about themselves, and by doing, they would be in a good position to build a better therapeutic environment for the provision of nursing c are services and healing. Self-awareness is important in molding the professional life of a nurse and assist him/her to develop deep critical thinking and in-depth analysis skills.   Lastly, self-awareness creates a viable ground for the nurse either registered, enrolled or student to understand his/her strengths and weakness. It is evident that the much the nurse is self-aware the greater a conducive therapeutic environment for the nursing care get promoted. In nursing practice, the nurses on duty do spend most of the time together with their clients than other fellow health professionals  (Raab, 2014). Thus, self-awareness gets perceived as an essential tool for developing a therapeutic relationship. In accordance to Hildegard Peplau, â€Å"the central task of the most basic professional school of nursing is viewed as the fullest development of the nurse as a person who is aware of how she functions in a situation† (p. 606). The statement of Hildegard Peplau stresses on the necessity for self-awareness in the nursing education and also, in the provision of better nursing care. Therefore, it is quite recommendable that the nursing curricula be reviewed to include some of the aspects of the development of self-awareness  (Leslie, Lonneman, Joa, Testad, & Severinsson, 2015). Moreover, the registe red professional nurses should get an opportunity to get guidance and learn more about self. This should get done in a gradual learning process. Caring is indeed fundamental in the nursing practice, and it gets developed out of the therapeutic nursing. Therapeutic nursing leads to the creation of nurse-client relationship which got termed as a therapeutic relationship. This relationship is important in improving the patient-centered care since it has the basis of mutual trust and respect. Furthermore, it will result out of patient’s faith and hope, the self-sensitivity and feeling for others. In the essay, it is clear that empathy, warmth and trust, and self-awareness are amongst the major therapeutic nursing characteristics necessary for better patient outcome. Compassion encompasses the tender feeling a nurse has toward the suffering of the patient and the response he/she offers. While warmth and trust, show the nurse's closeness with the patient to fight loneliness and developing the patient’s belief and credence. Through trust, a patient would freely share her/his private and confidential with the nurse, thu s, facilitating informed decision making and better treatment. Finally, self-awareness is all about oneself understanding and the nurse’s more knowledge about the patient she/he offers nursing care. Self-awareness is an essential tool in developing the therapeutic relationship. All the three therapeutic nursing characteristics get implemented through either introducing them in the nursing curricula for nursing students or creating opportunities for the registered nurses to attend for training since the therapeutic relationship is a continuous learning process. Arnold, E. C., & Boggs, K. U. (2015).  Interpersonal relationships: Professional communication skills for nurses. Elsevier Health Sciences. Bridges, J., Nicholson, C., Maben, J., Pope, C., Flatley, M., Wilkinson, C., ... & Tziggili, M. (2013). Capacity for care: meta?ethnography of acute care nurses' experiences of the nurse?patient relationship.  Journal of Advanced Nursing,  69(4), 760-772. Dinà §, L., & Gastmans, C. (2013). Trust in nurse–patient relationships: A literature review.  Nursing ethics,  20(5), 501-516. Edvardsson, D., Watt, E., & Pearce, F. (2017). Patient experiences of caring and person?centredness are associated with perceived nursing care quality.  Journal of Advanced Nursing,  73(1), 217-227. Knowles, S. F., Hearne, J., & Smith, I. (2015). Physical restraint and the therapeutic relationship.  The Journal of Forensic Psychiatry & Psychology,  26(4), 461-475. Leslie, J. L., & Lonneman, W. (2016). Promoting Trust in the Registered Nurse-Patient Relationship.  Home healthcare now,  34(1), 38-42. Maruca, A. T., Dà ­az, D. A., Kuhnly, J. E., & Jeffries, P. R. (2015). Enhancing empathy in undergraduate nursing students: an experiential ostomate simulation.  Nursing education perspectives,  36(6), 367-371. Mirhaghi, A., Sharafi, S., Bazzi, A., & Hasanzadeh, F. (2017). Therapeutic relationship: Is it still heart of nursing?.  Nursing Reports,  7(1). Raab, K. (2014). Mindfulness, self-compassion, and empathy among health care professionals: a review of the literature.  Journal of Health Care Chaplaincy,  20(3), 95-108. Rortveit, K., Hansen, B., Leiknes, I., Joa, I., Testad, I., & Severinsson, I. E. (2015). Patients' experiences of trust in the patient-nurse relationship-a systematic review of qualitative studies. van der Riet, P., Rossiter, R., Kirby, D., Dluzewska, T., & Harmon, C. (2015). Piloting a stress management and mindfulness program for undergraduate nursing students: Student feedback and lessons learned.  Nurse education today,  35(1), 44-49. Yang, C. P. P., Hargreaves, W. A., & Bostrom, A. (2014). Association of empathy of nursing staff with reduction of seclusion and restraint in psychiatric inpatient care.  Psychiatric Services,  65(2), 251-254.

Case analysis statoil IT case Study Example | Topics and Well Written Essays - 750 words

Analysis statoil IT - Case Study Example Scandinavian countries are known for their high labor taxes and keeping your workforce expenses under control is one of the key elements of successful long term growth. The company also has to stay on top of modern achievements in technology and engineering. Having said that, it is not very critical to use every bleeding edge technology that comes on the regular bases. The company operations mainly depend on heavy machinery and large scale construction projects that have a long life. Therefore, the preferences go to more stable and time-proven technologies when it comes to drilling, mining and explorations. However, the communication between different teams, ways that information can be spread between employees are updated more frequently than oil business related hardware. That is why one of the current tactical objectives is to align your workforce with the current technological advancements that are already used successfully in other industries, but is not yet know by Statoil staf f. It is clear that a simple introduction of the new technology would not bring desired benefits on the long run. Statoil seeks a fundamental transformation of the way employees approach some of their daily activities. The belief is that modern technology, such as Internet, private PC etc. would provide great collaborative tools for the whole Statoil’s workforce.... It also adds a nice perk on top as a free multimedia tool that the whole household can benefit on. Although, the short term objective is very clear, Statoil needs to put some success measures in place to avoid transforming a business improving initiative in a nice free gift from the company that does not provide any improvement in individual productivity. In the next section we try to define exact measures that would help Statoil to focus on their short term goals and clearly define the measure of the outcome. It is difficult to directly connect the productivity of employees and the time they would spend with their new toys. Also the choice of location of the new media PC has two sides. On one side it extents the work related matters into the private household space, but on another it offer new ways to entertain and spend free time. Statoil has to also keep in mind European attitude towards clear separation between work and private time. It is exceedingly difficult to ask your employ ees to put extra effort outside of normal working hours. There is another way of indirectly controlling or measuring changes in the way the employees approach certain business activities. One way is to define some metrics that reflect the level of collaboration achieved through new connectivity tools, such as conferencing. For example, one can devise a metric of how many meetings have been done online compared to offline ones. Offline meeting in a global company with many distributed office require a lot of time spent in commute, not to mention extra budget that goes with it. The number of offline conferences/meetings that were transformed in pure virtual remote participation ones will provide a clear indication

Debate outline Research Paper Example | Topics and Well Written Essays - 500 words

Debate outline - Research Paper Example The ethical dilemma for the medical profession and the family of the afflicted individual give rise to ongoing debates. Both sides present strong arguments for their side. II. Facts for Pro and Con side a. Pro side-Seven facts to support the Pro side of the debate In more ways, the aging group is more susceptible to developing clinical conditions that require extensive hospitalization, as most present protracted medical status; however, the exact pathophysiological path towards worsening condition remained indefinable (Kaufman, 2009). As such, clinical practitioners may try a number of treatment procedures with vague clinical presentation, possibly even during critical times in patient status, but these measures may remain in futile attempts as they do not target the exact cause of geriatric condition. In most cases, the education and vast clinical experiences that health professionals have acquired in academic and clinical settings do not assure that they are no longer liable to mak e clinical errors, especially on the side of the â€Å"omnipotent† physicians in predicting the outcomes of patients’ condition and course of disease process.

Children's Health Essay Example | Topics and Well Written Essays - 500 words

Children's Health - Essay Example Feeg (2006) indicates that many nurses who look after children work in children's hospitals that are normally comparative with underserved and over-represented poor patients for their general health care and are mainly reliant on Medicaid steadiness to receive care. Children’s barriers to health care Some children might face obstacles to health care due to their race or ethnicity. Disaggregating insurance coverage patterns within families by ethnicity and race discloses significant disparities that are veiled in the statistics for the entire population of the United States. For instance, there was close to a ten-percentage point decrease in complete coverage for Hispanic two-parent families who had access to work-based insurance (Vistnes & Schone, 2008). There is segregation for insurance coverage in terms of abuse perpetrated to the child. Regardless of the substantial service requirements of abandoned and maltreated children, the history of abandonment, physical abuse, and n eglect is not linked with any insurance line over time (Perrin & Homer, 2007). This implies that for those parents who cannot afford payment for their children in such conditions, their children are barred from receiving treatment. Residential isolation shapes health effects of children through various pathways.

Effects on septeber 11 2001 Essay Example | Topics and Well Written Essays - 500 words

Effects on septeber 11 2001 - Essay Example The modest effect was due to the Federal Reserve’s liquidity support to the financial community. One of the immediate effects of the attack though, is the downturn of the stock market. One lasting effect of the 9/11 tragedy is the increase in government funding in making production, distribution, finance and communication more secure in the US. More resources will be used for security rather than enhancing productive capacity (Makinen,7). In the aspect of world economies, additional security layers were placed in transporting goods which made it more costly in terms of distribution. There were greater impediments to the free movement of goods, services and capital (Makinen, 8). This also resulted in a slowdown in the growth of productivity. The effect of the terrorists’ attack was greatly felt in the tourism, airline and aviation and insurance industries. Even before 9/11, the airline industry was already experiencing financial troubles. The attack compounded the financial woes of several airline companies but the Federal government responded with an aid package (Makinen, 9). Air travel dropped tremendously as an aftermath of the attack; thus, there were several lay-offs in the industry. The insurance industry is one of the most affected industry by the 9/11 attack. â€Å"The loss of life and property gave rise to the largest property/casualty claim in history, estimated at US$40 billion† (Makinen, 9). Although the insurance companies were able to cover the claims, they became reluctant in providing coverage against future terrorists’ attack, not to mention that they do not have ample experience in deciding on the insurance rates and computing the reserves for it. Before the attack, the agriculture and food sector were already recovering from low prices and slow exports. Days after the attack there were some setbacks in the economy because of a stop in the commodities

Health Essay Example | Topics and Well Written Essays - 1250 words - 2

Health - Essay Example It involves managing an individual’s feelings and behaviors, accepting oneself unconditionally and the ability to cope with stress. The social dimension is the ability to create and maintain healthy relationships with other people. It encourages harmony within the family and contributes to the human and physical environment for the goodness of the community. The intellectual dimension is the ability to use an individual’s mind to create the best understanding and appreciating oneself and others. It involves an individual’s ability to be creative in thinking and to expand their knowledge and skills through various activities. Today, technology had changes people lives greatly. Through technology, people are able to interact with others instantly worldwide. In addition, individuals are able to move around fast, the appliances in people’s homes have made life easier thus making the world a better place. According to a fieldwork done since 2003, the American teens use the social media massively and the use social sites like MySpace and Facebook. Some teens opted for MySpace while others preferred to use facebook and there are those who opt to use both. The teens independently chose the kind of social media they wanted to use. Moreover, personal preferences like features, functionality, how to use and design led to the teens choosing one to the other. teens often talk about what they like about and how they perceive the different sites in relation o the values they hold. For example some teen prefer facebook because it seems faster to them as well as it is less competitive than MySpace. In addition, some choose specific social media platforms because of their friends. On the other hand, some teens describe those who use MySpace as those from the ghetto and hip-hop lovers group. In the United States, the social structure is shaped by race, socio-economic status, lifestyle, and education. Social media is fading away as the one that seems trendy

Flexible Working Practices and Their Place in Todays Organizations Essay

Flexible Working Practices and Their Place in Todays Organizations - Essay Example This is the reason why companies need to focus on increasing employees’ satisfaction with their jobs. Provision of flexible work environment to employees is one of the main steps a company takes to increase employee motivation and satisfaction levels (Brenner, Fairris & Ruser 2004). In this paper, we will discuss some of the key flexible work practices that can make jobs attractive for employees. The paper will include a discussion on the way human resources can be managed so that employees become more motivated and satisfied with their jobs. 2. Flexible Work Practices Flexible work practices mean different things for different organizations. Some organizations think of flexible work practices as a way to establish a good working relationship between partners, customers, and shareholders, whereas some companies take flexible work practices as the ways to improve employee performance. Generally speaking, flexibility in doing job is all about the way an employer and an employee make changes to when, how, and in which way he/she will work to meet business and individual needs in a proper manner. Flexible work practices help companies in reducing workplace conflicts and employee turnover problems. As Batt and Valcour (2003, p. 189) state, â€Å"the most effective organizational responses to work-family conflict and to turnover are those that combine work-family policies with other human resources practices, including work redesign and commitment-enhancing incentives†. Flexible work practices refer to that type of flexibility that serves both employees and companies in accommodating individual needs (Avery & Zabel 2001, p. 139). Flexible work practice enables businesses as well as individuals to meet their respective needs by making appropriate changes to location (where), time (when), and manner (how) in which employers and employees carry out their job activities. â€Å"Flexibility should be mutually beneficial to both the employer and employee and result in superior outcomes† (Workplace Flexibility 2011). There is a number of flexible work practices that managers can carry out to make employees satisfied with their jobs. Some of those practices include flexible working hours, part-time work, variable year and part-year employment, motivation through recognition, facilitating remote working, job sharing, phased retirement, and flexible job hours. Allowing employees to work in ways that can help them balance their personal and professional life requirements easily is good for employees, as well as for businesses (Stredwick & Ellis 2005, p. 1). Let us discuss some of the main flexible working practices in detail to know how they contribute to improved employee and organizational performances. 2.1 Flexible Working Hours One of the best flexible work practices is to allow flexible working hours to employees (Pil & Macduffie 1996). Managers can schedule the working hours of employees in such a way that employees can feel rela xed. For example, they can change the work timings of 8am - 4pm to 9am – 5pm. Similarly, they can alter the scheduling of work timings to facilitate employees in doing their personal works. For example, they can make employees work for 10 hours a day and then give a 2 hours relaxation for the next day. In this way, the total number of working hours for employees will be the same as in normal case.

Health Essay Example | Topics and Well Written Essays - 1250 words - 2

Health - Essay Example It involves managing an individual’s feelings and behaviors, accepting oneself unconditionally and the ability to cope with stress. The social dimension is the ability to create and maintain healthy relationships with other people. It encourages harmony within the family and contributes to the human and physical environment for the goodness of the community. The intellectual dimension is the ability to use an individual’s mind to create the best understanding and appreciating oneself and others. It involves an individual’s ability to be creative in thinking and to expand their knowledge and skills through various activities. Today, technology had changes people lives greatly. Through technology, people are able to interact with others instantly worldwide. In addition, individuals are able to move around fast, the appliances in people’s homes have made life easier thus making the world a better place. According to a fieldwork done since 2003, the American teens use the social media massively and the use social sites like MySpace and Facebook. Some teens opted for MySpace while others preferred to use facebook and there are those who opt to use both. The teens independently chose the kind of social media they wanted to use. Moreover, personal preferences like features, functionality, how to use and design led to the teens choosing one to the other. teens often talk about what they like about and how they perceive the different sites in relation o the values they hold. For example some teen prefer facebook because it seems faster to them as well as it is less competitive than MySpace. In addition, some choose specific social media platforms because of their friends. On the other hand, some teens describe those who use MySpace as those from the ghetto and hip-hop lovers group. In the United States, the social structure is shaped by race, socio-economic status, lifestyle, and education. Social media is fading away as the one that seems trendy

How Pizza Has Evolved Essay Example for Free

How Pizza Has Evolved Essay As of late, pizza throughout the United States is consumed on a daily basis. Each year, the pizza market is a $30 billion industry. However, during the early years of our country pizza could only be found in high Italian populated neighborhoods located in big cities like Chicago, New York City, and Philadelphia. Due to the increase in popularity and marketing strategies to compliment it, pizza went from peasant food in the 1700s to what it has become today. Marketing for pizza was born in 1993 by a pizzeria named Patsy’s. Patsy had the idea of having someone walk down the street eating a slice of their pizza to expose their product. It was genius because as a country our culture is very big on convenience and consistency. Since then marketing for pizza never looked back. Slices at the time were not considered normal but slowly changed peoples attitude about the whole idea. Since then marketing for pizza never looked back. Still the pizza market was small and not extremely profitable. It didn’t really take off until WWI when some troops returned home and expressed in the paper how handy and delicious it was over in Italy. This was great publicity because if the troops, who were stationed in Italy, say it is good it must have some truth in it. In our culture it is socially acceptable to be creative and an individual. So a couple troops created the deep dish pizza which was invented at a place called Pizza Uno in Chicago and they are still serving out pizzas today. As the country was growing and pizza was in more demand, the way about preparing and serving it had to evolve so it would be able to satisfy the consumer’s needs and wants. In 1958 two brothers created a Pizza place like none before. Pizza Hut today is an international franchise with over 6000 stores nationwide. In the beginning Pizza Hut only had one store, but as soon as they realized their business was doing well they expanded. Understanding what the consumers wanted out of their pizza parlor made it easy to branch out and provide their product to people all around the area as consistently as if it were at the original location. Dominos pizza took this idea further and then some. Since time is money and people are always on the go, Dominos was able to satisfy these demanding needs with several strategies. Instead of having to drop everything at that moment and go pick the pizza up, Dominos was able to bring the pizza right to the doorstep for free. To make their brand as consistent as possible and not have one person making a pizza differently from another store Dominos created a strong system for their company. Dominos was able to make a dumbed down process of constructing a pizza, and NASA’s hot air oven to give it that perfect cook every time. All of this was great but there was still a problem with the temperature upon arrival at someone’s house. So to fulfill the customer’s needs of warm pizza, thermal bags were created to sustain the heat for the ride in the car. Finally to push their product and service even further Dominos began to advertise to the customers about their new delivery in 30 minutes or less strategy. It showed that their product was consistent, reliable, and convenient. These two companies have perfected taste and how to serve it promptly to the customers but may be a little pricey at times. A fast and cost effective way to obtain a pizza other than ordering it from a pizzeria is picking one up at the local grocery store. This was just another way of eliminating the intermediaries and giving the people a more simplified choice. Kids have a strong influence in what their parents purchase for them. By placing the take home pizzas at eye level for kids in the freezer section, inclines parents to purchase them more unlike if they were placed up higher where kids would not notice them as much. In recent years customizing has really caught on in American society. Pizza is just another way people are able to express themselves and accomplish the status of individuality. California Pizza Kitchen was able to execute this on a nationwide scale and establish the title of a â€Å"nontraditional pizza co. † giving people the choice to make their pizza any way they like it. Pizza has been molded to form our culture and based off of that culture is how we were able to effectively satisfy the everyday needs and wants of consumers.

Business Analysis of Comestibles Aldor S.A.

Business Analysis of Comestibles Aldor S.A. Executive Summary It is not common when a company like Comestibles Aldor S.A. opens itself to investors. Aldor is an extremely liquid company that is extremely successful and ambitious, but wants something more. It is the type of company that looks for something else, someone that is willing to put more than money into a company, an individual that feels they are part of the organization. This type investor will not only invest money, but themselves. They will immerse themselves in a product they believe in and keep the companys vision of bringing joy to the world. At Aldor we believe that if an individual has a stake in something, they will work as if it was theirs, but if they like the product, it will be part of their life. The company has managed to go into over 60 countries but it is going to try a new approach, something that is innovative like the rest of the company; something unprecedented. We want to present to the world the joy of life and we are looking for someone to help us do so in another country, Canada. As in every new market, Canada poses new challenges, challenges for which we need an investor from the country itself to launch the product. At Aldor we believe that having someone from within the country that knows the market, how it operates and more importantly, how people think, is only a recipe for success. It is the essence of what we believe in and it is the essence of what you will too. We are presenting to you Videns Joy, a product that keeps the companys vision of bringing joy to the world and a profit that few companies are able to offer. It is in a recession like the one we are in that we are able too see a hole in the market, a gap that has yet to be filled. Fortunately we have an answer, the product we are about to present will not only satisfy this gap but will give you the opportunity to be part of it. Videns Joy will consist of a new chewing gum that will not only enhance the way people live, but it will become part of their life. Videns will present the consumer a less expensive, more nutritious and more convenient way of being healthy while giving them a natural boost. It is this chewing gum that will set the benchmark of health products and the way they are ingested. One hand cannot clap by itself, it needs another one, we want this other hand to be you. To launch a one-year campaign in Canada and produce Videns Joy, we will need to expand the factory and buy new machinery. At a cost of 1.4 million, will be able to do so with some of the best machinery in the confectionary industry. To advertise the product for one year we will also invest 1.4 million on advertisements ranging from TV ads to billboards and pamphlets. The cost of raw materials for one year with a production of 30 tons per month will be 4.5 million for the entire year. For a total of 7.3 million we will be able to bring this product to the country with an aggressive marketing campaign. This cost will be divided in two; we will pay 3.65 million as well as the investing party. A return on investment of 10.5 million is expected by the end of the year. To be divided equally among Aldor and the investor. 25% royalties of the net profit from the subsequent years will be given to you, the investing party. INTRODUCTION The Company Comestibles Aldor S.A. was founded in 1991 by Raif Aljure; the company produces candy which it sells in over sixty countries around the world. Aldor manufactures candy for other companies and has a competitive advantage that is virtually impossible to beat. Manufacturing over 200 billion pieces of candy, it is the biggest candy company by quantity and volume in the world. Specializing in products that range in cost from $.01 cent to $.25 , it appeals mostly to the bigger part of the population in the world, those that have limited resources. The company has expanded at a such rapid rate that it has outpaced its current market. The plant currently runs at full capacity and produces over 300 tons of candy per day. At this point, the market for its products is saturated, and with the development of the new chewing gum Videns Joy, the company is now expanding its market segment. Currently the most expensive product the company manufactures, Videns has a cost to the consumer of approximat ely one quarter of a dollar. It is a phenomenon similar to the case of Walmart at a lesser degree. The market for low-cost candy is saturated and the biggest consumer, children between the ages of 8 to 17 years old is already familiar and consuming the product in the countries the company sells. With a monopoly in the majority of Africa, Aldor has reached its peak with the current products it sells. Our people â€Å"With More than 2000 skilled and experienced employees committed to working as a team . While keeping an open mind towards a changing world. Through its research and development, Aldor is constantly searching for new ideas and products, which keep it one step ahead of the competitors. Aldor has a professional team devoted to standard control, thereby assuring high quality products.† Agility and flexibility â€Å"Aldor is agile and flexible, it adapts to the consumers and clients needs, taking into account different cultures, beliefs, demands and international commerce dynamics resulting form globalization† Mission â€Å"Our main promise and commitment: Research, create, and develop innovative and fun products for our customers. We are a dynamic, innovative and flexible company with an international vision. We will continue to grow, open up new markets and bring fun and joy to life.† Vision â€Å"Since the very beginning, Aldor has opened up markets in different countries, offering innovative products to people of different cultures. Its marketing division is constantly looking for new opportunities, studying the worldwide consumer, needs and preferences. Aldors international vision enables it to position itself with its products in more than 60 countries throughout the five continents† The Plant â€Å"Colombia is recognized as the second most productive land for sugar cane plantation in addition, it is recognized for the purity of its sugar. With one of the most modern plants of America, inaugurated in June of 2004, and under a 280,000 sm. We produce 300 tons per day of sugar confectionery: lollypops with different fillings, hard and soft caramels. Today we produce more than 2 hundred billions of lollypops a year, demonstrating growth in a global market that changes constantly. We have extended our products through the development of international brands maintaining a global thought with local performance. Our quality management system is certificate by SGS. de Colombia S.A. in fulfillment of the requirements of ISO 9001: 2.000 since February 20 of 2,004 and initially certified since January 21 of 2002 with ISO 9001: 1.994.† Why we will be successful? After commenting our idea with numerous individuals that have influence over many people and have established companies that are now in the billions of dollars, we have received an unanimous opinion, one that has success written all over it. Now, opinions have in reality no real monetary value, no matter if the individual is the wealthiest in the world or a worker at a fast food restaurant, but they are important. On a recent trip to Colombia, one of our team members Josà © F. Del Corral conducted numerous survey and studies on the idea we are offering. The results were exorbitant and expected. PRODUCTS Since its very beginning in 1991, Aldor has been characterized as having a dynamic production infrastructure that is pivotal to both a productive and efficient confectionery manufacturing process. Today, our company is viewed as one of the best candy production plants in the world. Our products range from filled and chewy candies to a variety of lollipops that have been distinguished because of the addition of different fillings and extracts, all manufactured in plants and facilities that are internally owned and managed. Aldors major products are lollipops with several varieties including chewy centered, gum centered and solids. The gums filled lollipops are made with different fruit flavors including watermelon, cherry, blackberry, mango and wild fruit with both juicy and sour features. Lollipops that were first launched by Aldor include the Yoguetas. This is a variation of lollipops that are very unique to the industry. Not only do these lollipops have gum-filled centers, they also include fruit flavored and chewy centers along with assorted yogurt-filled middles. Products that include gum contain forty percent of gum base and composed of PVAC to sometime include synthetic or derivative wax. In addition, gum also contains polyols that results from the hydrogenation of sugar with the major one being Xylitol. Xylitol is a sugar alcohol that aids in preventing cavities and help to whiten teeth by neutralizing the PH level in the mouth. In rare cases when Xylitol is unavailable, other sugars or derivatives of sugar namely sorbitol and manithol are sometimes used in bubble gum manufacturing primarily because of its very long molecular strength. PRODUCT INTRODUCTION In keeping with the companys history of innovation, Aldor intends to introduce a line of candy products that aims to satisfy the healthy trends of our current lifestyles by promoting the inclusion of not only cavity-fighting but health-conscious alternatives to the regular candy offerings. According to investigations made by different agencies the percentage of people suffering from health troubles due to eating disorders and bad consumption of food keeps growing every day. As a result, many people have chosen to consume products with very little or no preservatives compare to what they previously consumed. This has revolutionized the food market and has lead to the evolution of new restaurants serving only organic food. Other existing ones have managed to change their menu to include more natural choices. Today, the choice of natural products is a trend that continues to increase and consumers are open to try foods that are consistent with their every day diet. In keeping with this revelation, we have chosen to produce candies with botanical extracts and infusions that have the potential to become an integral part of the daily diet of our consumers. Such approach to market will not only have a significant impact on the kids market but also the adult market as well. With this innovative idea, we plan on giving customers the pleasure of enjoying a hundred percent natural candy alternative that will at the same time will give them a sensation that will be consistent with that of maintaining a healthy lifestyle along with the ultimate comfort and relaxation at the same time. We have focused our research and developments around finding botanical extracts that will fit into the lifestyles of potential customers within our target market. We have decided to include the following extracts into our product offerings. Green Tea Extract Dental techniques have improved greatly in the past few years, but once teeth have been damaged by cavities they can never be restored to their original condition. It is of the highest priority, therefore, to prevent cavities from developing in the first place. By the end of the 19th century, it had been determined that cartes are caused by cariogenic bacteria. Cavity production begins when the cariogenic bacteria first produce non-watersoluble glucan from sugar or other foods, and this glucan adheres to the tooth enamel as hard plaque. They then feed on sugar to generate acids such as lactic acid in the plaque then these acids dissolve the tooth enamel. In order to prevent cavities it is necessary to keep plaque off the teeth by brushing. However, experiments have shown that green tea catechin can suppress the process by which cariogenic bacteria create glucan. Experiments have also shown that that green tea catechin can destroy cariogenic bacteria, making it antibacterial. Green te a catechin then not only suppresses the formation of plaque by the cariogenic bacteria but also kills the bacteria themselves. It has also been known for some time now that small amounts of fluorine can strengthen teeth and help prevent cavities. As a result, many cities across the world have added fluorine to their drinking water. Green tea extract, however, contains natural fluorine that is thought to help prevent cavities. Various reports have shown a reduction in cavities among grade school children who drank green tea after lunch. We strongly feel that kids will have a natural gravitation toward candy with green tea extract while parents will have the peace of mind while giving candy to their kids. Halitosis or bad breath is caused by a number of bacteria that flourish in the mouth. Green tea is also known to kill other oral bacteria besides those causing cartes and therefore as a result, possess the ability to prevent bad breath by destroying the cause of bad breath. It is also reported that the consumption of green tea is often recommended as a good treatment for diarrhea. Research has also shown that catechin is a powerful sterilizing agent for many types of bacteria that cause food poisoning. Green tea extract contains caffeine which, when taken in the proper quantity, simulates every organ in the body. It has a particularly strong effect on the central nervous system, the heart, and liver. This reaction is even more pronounced when one is sleepy or tired. The consumption of green tea will help clear a dull mind after rising in the morning or after a prolonged period without sleep. The power to stimulate and awaken the mind comes from caffeine. It is also said that the amou nt of caffeine contained in normal servings of green tea can stimulate the skeletal muscles and facilitate muscular contraction. As a result, it is quite helpful and recommended to consume green tea in the middle of the work day in order to refresh the mind and restore the body. The caffeine in green tea is mostly extracted in the first infusion of the leaves, but the quantities in subsequent infusions will still be greater than coffee. And since green tea caffeine combines with catechin in the brewing water, its action is said to be rather milder than other caffeine-containing beverages. Green tea is known for its rich source of anti oxidants and having a high extract is also said to help repair the effects of aging from environmental factors Kava Kava Kava is sedating and is primarily consumed to relax without disrupting mental clarity. The kava extract has been known to be a herbal medicine against stress, insomnia, and anxiety. Research has shown that kava may be effective in treating ovarian cancer and leukemia. Study shows that kava compounds inhibited the activation of a nuclear factor that led to the growth of cancer cells. The Aberdeen University researchers published in the journal The South Pacific Journal of Natural Science that kava methanol extracts had been shown to kill leukemia and ovarian cancer cells in test tubes. Kava has been known to relax aching muscles, calm nerves, create a general feeling of well-being, induces a feeling of peace, relaxation and contentment, enhances mental alertness and concentration, reduces inhibitions, and has historical use as an herbal aphrodisiac. Kava has an effect on the nerve centres, at first stimulating and then depressing, ending with paralysis of the respiratory centre. The irritant action and insolubility of the resin has lessened its use as a local anesthetic, but for over 125 years kava root has been found valuable in the treatment of gonorrhea both acute and chronic, vaginitis, leucorrhoea, nocturnal incontinence and other ailments of the genitourinary tract. Being a local anesthetic it relieves pain and has an aphrodisiac effect. As kava is a strong diuretic it is useful for gout, rheumatism, bronchial and other ailments, resulting from heart troubles. Kava is an essential and integral part of life in the Pacific Islands often thought of as one of the most precious gifts from the Earth. Not only is it a pleasant drink that can be a safe alternative for alcohol. Kava Root was actually becoming more popular than Prozac in Europe. Some scientist and herb researchers feel as though kavasinfringement on pharmaceutical s ales deeply concerned the drugcompanies. In turn, they became determined to do their best to tarnish the spotless reputation of kava. It once an ancient, safe and effective herbal supplement. Kava has not been shown to be physically addictive. It has been used safely for over 3,000 years, without any reported withdrawal symptoms whatsoever. Kava gum will be marketing to the age group ranging from 40 years and up. It will be targeting Canadian citizens that may suffer from arthritis of the joints and may be hesitant to use costly and addictive pharmaceutical pain relievers that must be prescribed from a physician. Individuals that may have suffered from a minor sprain or bruise, who do not have the time for an appointment with their primary physician and are looking for quick and effective relief with a delightful taste. Kava gum will also induce a feeling of peace, relaxation and contentment. Also enhancing mental alertness and concentration, Kava Gum would seem to be extremely usef ul to consumers with anxiety and social barriers. Kava could be given to patients of therapist and physiologist to help cope with social problems and cut down the supply of addictive and dangerous psychiatric and anxiety drugs. â€Å"We wont go over the details here, but a study was conducted in Germany that did a great job of making the world think that Kava caused liver damage, when in reality, this highly-publicized â€Å"study† seemed to be aimed at only doing whatever it could to damage the 3,000 year-old reputation of Kava. This alone shows the fear that pharmaceutical companies have over kava† . They refused to let a cheap yet highly effective herb surpass the production of the variety of additive and costly drugs. Aldor is certain that if kava is given a chance to prove itself on a wide based scale, that the gum will help people out with multiple ailments and will not tarnish the Canadian population with another drug for younger generations to tarnish themselve s with. Acai Berry The health benefits of the Acai berry is widely known and is now backed by scientific research into the fruits properties. Acai is a rich source of anthocyanins and other phenolics and phyto-nutrients and are amongst the most nutritious foods of the Amazon. Acai berries are rich in B vitamins, minerals, fiber, protein and omega-3 fatty acids. Acai also contains oleic acid (omega-9), a beneficial fatty acid. Potassium is the mineral most abundant in the Acai berry that is also rich in copper and unusually high in manganese. Only a small portion of berries supply far more than the body needs of this ultra-trace mineral. Anthocyanins are compounds that have potent antioxidant activity, allowing for the neutralization of potentially harmful free radicals. The famous research regarding the French Paradox attributes anthocyanins as being the antioxidant that protects the French from heart disease. The French are known to consume large amounts of coffee, nicotine, sugar, white flour, cheese and saturated fats, yet they have a very low rate of heart disease compared to neighboring countries like the UK and Denmark. The red wine grape, due to its anthocyanins is what is believed to be responsible for the very low incidence of heart disease. While red wine has good quantities of anthocyanins, the Acai berry has been shown to contain many times more than the anthocyanins levels of red wine. By neutralizing these free radicals, anthocyanins from the Acai berry may actually serve to maintain the healthy function of numerous systems and organs. Some of the anthocyanins that have been found in Acai include cyanidin-3-glucoside and cyanidin-3-glucoside-coumarate. Other phenolics include catechin and epi-catechin (the same compounds in green tea), quercetin derivatives and other flavonoids. It is likely that the synergistic effects of these compounds, as present in Acai fruit are responsible for its potent antioxidant activities. In Brazilian herbal medicine, the oil of the Acai fruit is used to treat diarrhea; an infusion of the grated fruit rind is used as a topical wash for skin ulcers; and, the fruit seeds are crushed and prepared in an infusion for fevers. In the Peruvian Amazon, an infusion of the toasted crushed seeds is used for fever. In Colombia, where the trees grow along the Pacific coast line, it is called naidà ­ and the fruit is turned into a common and popular drink. The Oxygen Radical Absorption Capacity (ORAC) assay, a test developed for the USDA by scientists at Tufts University to measure the antioxidant speed and power of foods and supplements measures the total antioxidant activity of a biological sample. The ORAC scale is used in human, agricultural, food and pharmaceutical products, as well as food ingredients and is quickly becoming the accepted standard for comparing antioxidant potential in foods and supplements. For the average person to cope with all the reactive oxygen and free radicals they will encounter on a daily basis, foods and beverages totaling an ORAC value of at least 2000 units per day are needed. Its been estimated that eighty to ninety percent of the worlds population fails to consume even half of this level. Acai is reputed to be extremely high on the ORAC scale and provides levels multiple times that of many anthocyanin-rich fruits and vegetables, such as cherries, cranberries and mulberries. Easily the most common use of the Acai fruit by Amazonians is the dark purple juice. This juice is extracted from the small round fruit by soaking the seeds in water to soften the thin outer shell and then squeezing and straining them to produce a very tasty, dense purple liquid. Acai liquid is typically served fresh and ice cold with (or sometimes without) sugar and tapioca flour. It is a nourishing and refreshing drink that is also used to produce ice cream, liquor, mousses and sweets in general. Consumption of up to two liters per day of this highly nutritious juice has been recorded amongst indigenous populations. The Acai juice has been and remains an extremely important part of northern native South American diets and has become very popular throughout all socio- economic levels. Acai gum is designed to act as an antioxidant and remover of toxic substances left over in the human system from smoking, alcohol, drugs, and foods with many preservatives. With the help of the acai palm, which is a species of palm tree in the genus Euterpe cultivated for their fruit and superior hearts of palms. Global demand for the fruit has increased dramatically over the past several years. Acai is now cultivated as an antioxidant primarily. Eight species are native to Central and South America, from Belize southward to Brazil and Peru, growing mainly in swamps and floodplains. Acai palms are tall, slender palms growing to 15-30 meters. The overall marketing goal of the antioxidant remover is to eventually offer the gum in Canadian health and fitness centers and spas. This goal may only be achieved after success has been demonstrated in the all-natural supermarket aisles. Health conscious individuals understand the importance of having a cleansed system, which in return greatly raises the ability to produce muscle and cut fat. Many people enjoy chewing gum while they work out because they are able to keep their mouths moist. Also if the gum can cleanse the body and encourage muscle growth then most gym goers would be interested in spending a dollar per pack. Another option is to offer the product to supplement stores such as GNC, Vitamin world, and any other health stores looking to offer there customer a relief from awful tasting body cleansing drinks that cost over $50 for every bottle. Our gum cost only cost 15 cents to have in Canada and is being sold for 50 cents to the retail stores. One could buy fifty packages of our product to compare cost, then having over a years supply to help assist the customer to live a healthier life. Rhodiola rosea Rhodiola rosea is a popular plant in traditional medical systems in Eastern Europe and Asia with a reputation for stimulating the nervous system, decreasing depression, enhancing work performance, eliminating fatigue, and preventing high altitude sickness. Rhodiola rosea has been categorized as an adaptogen by Russian researchers due to its observed ability to increase resistance to a variety of chemical, biological, and physical stressors. Its claimed benefits include antidepressant, anticancer, cardioprotective, and central nervous system enhancement. Research also indicates great utility in asthenic conditions (decline in work performance, sleep difficulties, poor appetite, irritability, hypertension, headaches, and fatigue) developing subsequent to intense physical or intellectual strain. The adaptogenic, cardiopulmonary protective, and central nervous system activities of Rhodiola rosea have been attributed primarily to its ability to influence levels and activity of monoamines and opioid peptides such as beta-endorphins. Rhodiola rosea, also known as golden root, is a member of the Crassulaceae family and grows across the Arctic, the mountains of Central Asia, the Rockies, the Alps, the Pyrenees, the Carpathian Mountains, Scandinavia, Iceland, Great Britain and Ireland. It is believed that it could also be a natural elixir. Rhodiola rosea may also be effective for improving mood and alleviating depression and early stage studies on people have shown some efficacy in improving physical and mental performance, alleviating fatigue, and reducing high-altitude sickness. A possible mode of action involves what could be described as â€Å"optimizing serotonin and dopamine levels†. It is said that this apparently happens by inhibition of the enzyme monoamine oxidase, which supposedly ties in with an effect on endorphins, the bodys natural opiates. The chemical composition and physiological properties of Rhodiola species are to a degree species-dependent, although some overlap in constituents and physiological properties does exist in many Rhodiola species. Twenty-eight compounds have been isolated from the roots and above-ground parts of Rhodiola rosea, including twelve novel compounds. The roots contain a range of biologically active substances including organic acids, flavonoids, tannins, and phenolic glycosides. The stimulating and adaptogenic properties of Rhodiola rosea were originally attributed to two compounds isolated from its roots, identified as p-tyrosol and the phenolic glycoside rhodioloside. Rhodioloside was later determined to be structurally similar to the known glycoside salidroside found in several other plant species. Salidroside, rhodioloside, and occasionally rhodosin are used to describe this compound and are considered to be synonyms. Additional glycoside compounds isolated from the root include rhodioniside, rhodiolin, rosin, rosavin, rosarin, and rosiridin. These glycoside compounds are also thought to be critical for the plants observed adaptogenic properties. The adaptogenic properties, cardio-pulmonary protective effects, and central nervous system activities of Rhodiola rosea have been attributed primarily to its ability to influence levels and activity of monoamines and opioid peptides such as beta-endorphins. Rhodiola rosea has also been shown to moderate against stress-induced damage and dysfunction in cardiovascular tissue. Treatment with Rhodiola rosea extract prevents the decrease in cardiac contractile force secondary to environmental stress in the form of acute cooling and contributes to stable contractility. The new product is named Energize and is primarily made of the herb Rhodiola rosea. Rhodiola rosea is a plant known as the golden root, member of the Crassulaceae family that grows in cold regions of the world, the perennial plants grows in areas up to 2280 meters elevation. Rhodiola may help induce weight loss by activating the bodys store of adipose lipase, a key enzyme that helps burn its fat stores. A Russian study found that participants who consumed Rhodiola rosea lost 20 pounds in three months, compared to just 7 pounds in those who took placebos. Rhodiola rosea also strengthens the immune system by reducing the effect of stress, which is known to weaken the bodys ability to defend against illness. Studies have shown that Rhodiola may be of special benefit to athletes; it appears to help normalize heart rate after intense exercise, and increases protein synthesis and blood flow throughout the body. It may also lower blood pressure and decrease stress-induced arrhythmia. There have been no toxic side effects associated with this substance to date, and no tolerable upper limit has been established. Energize gum has the benefit of being a credited weight loss tool; it contains none of the sometimes deadly drugs that are the main ingredient of the major weight loss scam programs. All they contain is harmful drugs like Ephedra, Chitosan, and hoodia. Many deaths have been reported in past five to ten years ever since the skinny craze started as a result of these weights loss drugs. If there is a perfect weight loss/stress-relieving herb this could be it. In Energize weve managed to formulate the two essential elements needed by most people to lose weight and truly feel great. Not only does it have the ability to lift the stress that causes your body to crave foods of comfort and store more fat. It also has the power in of itself to make you cut weight in fewer than three to six months. All one must do is chew this gum before and after a workout routine or a ru n around the neighborhood with your dog, then you will be on your way to losing some serious weight while enjoying the refreshing taste and teeth whiting effect of our newest product. We plan to offer this product to Canada in the main supermarkets and herb + vitamin stores. We hope to carry the product along side all the powerful and unhealthy weight loss pills that are sold throughout the country. Aldor is confident the Energize gum will make its consumers feel significantly better daily and have the same result if not superior to its competitors. St Johns wort St. Johns wort is a long-living plant with yellow flowers whose medicinal uses were first recorded in ancient Greece. It contains many chemical compounds. Some are believed to be the active ingredients that produce the herbs effects, including the compounds hypericin and hyperforin. Preliminary studies suggest that St. Johns wort might work by preventing nerve cells in the brain from reabsorbing the chemical messenger serotonin, or by reducing levels of a protein involved in the bodys immune system functioning. St. Johns wort has been used over the centuries for mental conditions, nerve pain, and a wide variety of other health conditions. Today, St. Johns wort is used for anxiety, mild to moderate depression, and sleep disorders. In Europe, St. Johns wort is widely prescribed for depression. In the United States and Canada, there is public interest in St. Johns wort as a treatment for depression, but it is not a prescription medicine. In the United States and Canada, St. Johns wort products are sold mainly as capsules, tablets, teas, and liquid extracts where specific types of chemicals are removed from the herb, leaving the desired chemicals in a concentrated form. Scientific evidence co-funded by the National Center for Complementary and Alternative Medicine (NCCAM) and two other components of the National Institutes of Health (NIH), the National Institute of Mental Health and the Office of Dietary Supplements regarding the effectiveness of St. Johns wort for depression